For PR practitioners, the issue of licensure has been around for a long time. Edward L. Bernays’ final years were spent hoping for some form of PR licensing to take hold in the US. Visit the Museum of Public Relations for a bit of background about Bernays’ work.
Also, from the PRbytes listserv (forgive me, I cannot find the originator of the post), there is an interesting download entitled: PR Measurement Comprehensive Overview.
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So, is this an argument to *not* have PR licensing?
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Kudos to Cyrus in the PRMindshare listserv for tips to this, and the NYTimes article, links.
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